Meet Danielle Best, a trailblazing entrepreneur making waves in the culinary world with Mexi Bean Express, a renowned chain of Halal Mexican fast food restaurants. As the founder and visionary behind this innovative venture, Danielle has not only captured the hearts of food enthusiasts but also garnered prestigious accolades such as the Emerging Entrepreneur Leadership Award 2024 and the Made in Yorkshire Manufacturing Company of The Year 2024. Recognised for excellence with the Trip Advisor Traveller's Choice Award in 2022, Danielle Best exemplifies dedication, innovation, and a passion for bringing diverse flavours to the forefront of the dining experience.
Journey to Success: What inspired you to start Mexi Bean Express, and how did you turn
that initial idea into a successful business?
I decided to start Mexi Bean Express from spotting a niche gap in the market during lockdown, inspired by my love for good food and travel. I wanted to bring my love for Mexican cuisine and the desire to bring a unique, halal option to the fast food market. The journey from idea to success involved extensive market research, creating a solid business plan, and remaining committed to quality and authenticity in our offerings. Our focus on customer satisfaction and continuous improvement has been key to our growth.
2. Overcoming Challenges: As a female entrepreneur, what were some of the biggest
challenges you faced while establishing Mexi Bean Express, and how did you overcome
them?
As a female entrepreneur, one of the biggest challenges I faced was breaking into a predominantly male industry and earning respect as a leader. I overcame these obstacles by demonstrating my expertise, maintaining a strong work ethic, and building a good team. Persistence and networking within the business community also played crucial roles in overcoming these challenges.
3. Leadership Lessons: What key leadership lessons have you learned from your experience
running a halal Mexican fast food chain, and how do you apply them in your daily
operations?
Running a halal Mexican fast food chain has taught me the importance of leading by example, effective communication, and fostering a positive work culture. I apply these lessons by being actively involved in daily operations, ensuring my team feels valued, and encouraging open dialogue. This approach helps maintain high standards and motivates everyone to strive for excellence.
4. Awards and Recognition: How did it feel to receive the Emerging Entrepreneur
Leadership Award 2024 and the Made in Yorkshire Manufacturing Company of the Year
2024? What impact have these accolades had on your business?
Receiving the Emerging Entrepreneur Leadership Award 2024 and the Made in Yorkshire Manufacturing Company of the Year 2024 was incredibly gratifying. These accolades have boosted our brand's credibility and visibility, attracting more customers and partnerships. They also serve as a reminder of the hard work and dedication that went into building Mexi Bean Express.
5. Community Engagement: Mexi Bean Express won the Trip Advisor Travellers Choice
2022 Award. How important is customer feedback and community engagement to your
business model?
Winning the Trip Advisor Traveller's Choice 2022 Award highlighted the importance of customer feedback and community engagement. We place great emphasis on listening to our customers, as their insights help us improve our services and menu offerings. Engaging with the community through events and social media keeps us connected and responsive to their needs.
6. Balancing Roles: As a business owner and a female entrepreneur, how do you balance
professional responsibilities with personal life? Do you have any tips for maintaining this
balance?
Balancing professional responsibilities with personal life requires effective time management and setting clear boundaries. I prioritise tasks, delegate when necessary, and ensure I take time for self care and family. My tip for maintaining this balance is to stay organised, make time for relaxation, and seek support from family and colleagues
7. Industry Insights: What are some current trends in the fast food industry that you find
exciting or promising? How is Mexi Bean Express adapting to these trends?
Currently, trends such as sustainable packaging, plant based menu items, and technology integration in customer service are exciting. Mexi Bean Express is adapting by introducing eco friendly packaging, expanding our vegetarian and vegan options, and implementing online ordering systems to enhance convenience for our customers.
8. Mentorship and Support: Did you have any mentors or role models who guided you in your
entrepreneurial journey? How important do you think mentorship is for aspiring female
entrepreneurs?
I was fortunate to have mentors who provided guidance and support throughout my entrepreneurial journey. Mentorship is invaluable for aspiring female entrepreneurs, as it offers insights, encouragement, and networking opportunities. It helps navigate challenges and accelerates personal and professional growth.
9. Advice for Aspiring Entrepreneurs: What advice would you give to young women who are
considering starting their own business, particularly in the food industry?
My advice to young women considering starting their own business, particularly in the food industry, is to be passionate about your idea, conduct thorough research, and remain resilient in the face of challenges. Building a strong network, seeking mentorship, and continuously learning will help you succeed.
10. Future Plans: What are your future plans for Mexi Bean Express? Are there any new
projects or expansions on the horizon that you’re particularly excited about?
Our future plans for Mexi Bean Express include franchising and expanding to new locations, introducing innovative menu items, and enhancing our sustainability initiatives. We are also exploring partnerships and collaborations to reach a wider audience. These projects are exciting and align with our vision of growth and community impact.
Connect with Danielle:
Comments